TRIATHLON TEAM
Adapted Endurance Sports Coaching
The consistent application of intelligent effort
COACHING PACKAGES
We believe in value, equity and quality. As such, we have only one single coaching package AN ALL INCLUSIVE PLATINUM PACKAGE which will contain everything you need (and more besides)!
Costs Triathlon coaching £120-150 pcm
Inclusive of a Training Peaks Premium account. Single Sport coaching £70-90 pcm. Com-Squad (access to the community and coached bike sessions) £50 pcm.
No tie-ins
although we do ask for one month’s notice when possible (don’t worry about that now as it wont be for a long while yet!)
Choose your own coach
Choose your own coach from the biographies on the website or reach out to us for a chat and we will find the right coach for you.
A personalized, evidence based training plan
A training plan tailored to suit you (your equipment, preferences, time availability, experience and ability level and injury history).
Feedback via TP AND Coach contact
via Whatsapp, email, or pre-arranged phone call or meet-up.
Online community
weekly bike coaching and Whatsapp discussion groups.
IRL community
training days, camps, race and social meet-ups.
Access to high quality team kit
Have complete access to high quality team kit from Bioracer and Huub.
Additional advice
Additional advice and guidance regarding ancillary triathlon subjects like nutrition, strength and conditioning, aerodynamics, kit and equipment choices, injury management, health and wellbeing….. the list of what we include without additional charge is very long!
About me
I have competed in triathlon for over 20 years, with a steady progression to long distance racing after racing GB age group in Budapest, Kitzbuhel and Rotterdam. Long distance racing saw podium finishes at Ironman 70.3 Dubai and Staffordshire and an Age Group win at Ironman UK 2019, with a subsequent trip to Kona, Hawaii for the Ironman World Championships (and my 12th IM race finish). In 2023 I returned to my short distance roots and secured GB AG qualifications for the World Champs in Malaga 2024.
Coaching Journey
The realisation of my own personal racing dreams spurred my coaching ambitions and although I have continued to race I now balance my personal ambitions with a much greater ambition to share my knowledge and my philosophies with others.
My professional career saw me work for 23 years as a Physiotherapist and most recently in the role of Lower Limb Extended Scope Practitioner. During the latter period of this I also began building my coaching experience. This led me to the realisation that in all of my time working as Physio it was indeed the ‘coaching’ that I enjoyed. Educating, mentoring, motivating both staff and patients alike. And so in 2022 I retired from my NHS role and jumped into full time triathlon coaching. I have completed BTF, Ironman U and Training Peaks courses.
The Coaching Team
Claire Williams
As a child I was very active and swam with my local swim club, but I quit when I went to university. Let’s say I enjoyed my university years and everything that came with that lifestyle. Unfortunately, but not surprisingly, I gained a lot of weight. Some years later, now determined to get fit again and lose the weight, I started running and began to eat much healthier.
With this newfound passion for sport, I was dragged along to the local triathlon club by my friend to try out one of their swimming sessions, which I loved! I signed up to the club straight away but felt as though I was nowhere near fit enough to take part in a triathlon, so I continued to attend the training sessions and volunteered at the club events.
After a while and with the support of the triathlon community, I entered my first triathlon in 2013. I was hooked! I have gone on to represent Great Britain Age Group team on multiple occasions and now focus on middle distance racing, where I have podiumed at 70.3 events.
I am a qualified and experienced Radiographer, but encouraged by my partner, I have become a personal trainer. This led me to developing strength and conditioning classes for runners and triathletes, which then presented opportunities for triathlon coaching. Triathlon is my passion in life, and I now have found a role which combines this love with a rewarding career. I want to share this passion with others. In particular I want to help people who may feel the same way I did when I first started competing; I lacked direction, made mistakes, had anxieties and can therefore relate, support, encourage and mentor my clients accordingly.
I have Level 2 BTF and Level 2 Training Peaks qualifications, and supporting qualifications / experience as a CHEK Holistic Lifestyle and Corrective exercise coach and pre/post-natal exercise coach.
Gemma Traviss-Turner
I took up triathlon in Leeds after having my three children, which has since become the home to many Olympians. I have always had a passion for sport and being active which took me to Loughborough University in my earlier years to study a degree in Sports Science. I have a keen interest in understanding peoples’ motivations to live a healthy lifestyle and so went on to study Psychology and completed a PhD at the University of Leeds. I now work as an Associate Professor in
the School of Medicine and develop lifestyle interventions to promote healthy eating, weight and positive body image.
As part of the GBR Age-Group triathlon team I have competed for the last few years in European and World Championships in Munich, Madrid and Hamburg along with a number of podium finishes in the UK.
Coaching has helped me balance triathlon and family life, whilst staying injury free and competing at a high level. I have experience of coaching a range of athletes from juniors to age-groupers. I hold level 2 BTF qualification. My ambition is to support others to achieve consistency in their training recognising the challenges of busy modern lives.
Rob Bridges
A keen runner and swimmer for most of my life; I discovered triathlon whilst at University in Leeds (2009-2012). In 2012 I was part of the Leeds performance team, which contained future Olympic medallists and World Champions. I’ve competed in triathlons and run races over many years, highlights include:
Newby Hall 70.3 winner, Always Aim High triathlon series winner and 2 podiums at the Snowdonia marathon. I originally trained as a PE teacher but began coaching triathlon in my spare time in 2012. In 2017 I took the leap to coach professionally as a BTF performance coach at Loughborough University.
Qualifications include: Level 3 BTF (Distinction), MSc in Teaching, UK sport World Class Pathway Coach. My experience ranges from juniors to age group to high-performance athletes.
I currently live in Derbyshire and love running around the local countryside with my dog. My working life now revolves around supporting the next generation of world class triathletes and also a select number of amateur (age group) clients. Whatever your level and future goals I feel I have the experience and range of knowledge and skills to help you.
Jeff Hall
I have spent the last 20 years building and developing Cyber Security teams and professionals with a focus on personal motivation and development. Helping people understand, identify and achieve their goals is one of my passions and it has translated well into my triathlon coaching.
I’m act as senior coach for my local triathlon club and have been Chair for the last 2 years. I hold several BTF qualification, including having completed the High Performing Coach Programme (HPCP). I currently coach a range of athletes including both juniors and adults. My aim is to ensure that all athletes achieve their goal, whatever that may be.
My personal sporting interests have taken many forms; mainly in the forms of martial arts, rock climbing and running initially. For the last 10 years or so my focus has been endurance sports, primarily Triathlon and Ultra-running and I have an affinity for the ‘extreme’ event types.
Chris Gunn
After making a conscious ‘Lifestyle’ change at the start of 2020, and pursuing a passion for long-distance endurance sports, Chris became an IRONMAN U Certified Coach in October 2020.
Additional coaching qualifications subsequently obtained include: –
British Triathlon (BTL) Level 1 Triathlon Coach – 2022,
Swim England Level 1 Swim Teacher – March 2025,
WALX Nordic Walking Instructor – ‘WALX Master’ July 2025
Running with Poles Instructor – November 2025
British Triathlon (Group Coach) – ongoing, anticipated Q2, 2026
Chris enjoys coaching numerous ‘single sport’ and ‘multi-sport’ Athletes in the UK, Central Europe, and across the Middle East delivering an Athlete Centric’ approach, putting the Athlete front and centre, at all times. Notable Coaching achievements include multiple athlete qualifications for: –
Great Britain Age Group Triathlon Squad
Ironman 70.3 World Championships
Ironman 140.6 World Championship (KONA)
Marathon Des Ables (MDS) (Age Group Podium & Top 10 overall Finish)
Chris is also a keen supporter of Para Triathlon and has been privileged to support a visually impaired triathlete in a coaching and guiding capacity since 2024. Having completed several races in 2024 and 2025 we look forward to an exciting 2026 race season. Chris is approaching 30 years’ experience of competing in endurance sports.
From an initial running background, Chris has raced multiple road Marathons (London, Dubai) and is a 10 times finisher of the Original Mountain Marathon, ‘The OMM’, (formerly known as the KIMM). He ‘found’ Triathlon in 2014 and has since raced distances spanning ‘Super-Sprint’ to ‘Full Ironman’.
With multiple ‘Age-Group’ podium finishes, over Sprint and Olympic Distances together with several IRONMAN 70.3 World Championships qualification slots, Chris brings a “Compete not Complete” mindset. With a passion to get off road and push boundaries, Chris has since completed three of the toughest long course Extreme Triathlons from the XTRI World Series, securing the coveted BLACK Finisher T-Shirt on each occasion.
Jess Haney
Growing up, I was always active, participating in various sports, especially swimming. I competed for my local club and qualified as a level 2 swimming coach supporting all ages to develop water confidence, competence and technique.
As my running improved, I decided to enter a duathlon which ignited my love for multi-discipline racing and triathlon specifically.
What to expect
Your Triathlon Coaching Experience. What’s in Store:
Bespoke, individualised and specific triathlon planning tailored to your time and facility availability plus your work, social and family commitments.
A relationship with a Coach who is fully invested in YOUR journey.
Access to a community of like-minded, supportive and well-informed triathletes.
Plans include swim, bike, run and supporting sessions (S&C, Yoga, technique).
Feedback and guidance via Training Peaks, text or phone call.
On-line coached bike sessions and social meet-ups using the Zwift/Discord platforms.
Advice on equipment, racing, strategy, nutrition, technology etc…
Access to training days, camps and occasional social events.
Quick and timely advice on injuries and their management.
The Com-Squad
One of the foundations that Adapted is built upon is that of community. We realise that our personal time availability limits our ability to individually coach a large number of clients, whilst maintaining close relationships, timely responses to messages and high quality planning/feedback. We also wish to give many, many more people the opportunity to join our growing and flourishing community. To do so we will introduce the ‘squad package’ for 2024.
Interested? Please read on for the finer details:
Access to expertly coached and social ‘virtual’ bike sessions (Zwift & Discord).
– Weekly sessions provided through a Training Peaks basic account allowing you to do the sessions at a time to suit you.
Access to any additional ‘virtual’ and ‘real-world’ meet-ups and events as they happen.
Inclusion in a FB group for the Adapted Endurance community.
Monthly coaching call to discuss any endurance related topics you choose.
Discounted rates for both training days and camps; with priority access too.
Partner discounts and offers as they become available.
Priority access to 1-1 coaching slots as they become available.
Discounted rates for both training days and camps; with priority access too.
Partner discounts and offers as they become available.
Priority access to 1-1 coaching slots as they become available.
Price – £50 per month. No minimums, no tie-ins.
I feel the value of the above package far outweighs the cost but ultimately that’s for you to decide.
The effective use of community interaction, support and competition within the highly individual and time consuming sport of triathlon is vastly under-appreciated. The group structure will allow you to both train and perform at a higher level but equally to enjoy your journey as you do so.
PhilEllisonTRI
phil.ellison
adapted4life